‘By failing to prepare, you are preparing to fail.’
Imagine yourself back in school. The subject? Small Business 101.
If I was to design a class that was to be the introductory course for Small Business related knowledge, there is no doubt in my mind that I would choose “The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business” by Steven Strauss as the corresponding textbook. Also if you liked the quote above, the book actually begins each chapter with a similar quote to segway in.
While I was reading this book it should be noted that I have the perspective of a former small business owner who ran his own fashion re-seller online for 2 years and a brick and mortar for a year after that. Though the read was more of a refresher course for myself for the most part, there was a couple of aspects that came across as new material even to me! I kept thinking to myself, “Oh hey, I remember when I was trying to figure that out!”
The book helps you hash out essentials such as building a business plan and basic legal advice every person thinking about starting a business should be aware of. You’re also given many real examples ranging from media rates across major to small markets to examples of other small businesses and how they relate to certain given material. That’s just how much in depth the author delves into the subject and also a testament to just how broad of a scope of knowledge is necessary to running your small business.
Although in the title it does refer to itself as having “Everything You Need to Know to Succeed in Your Small Business,” I will disagree to that statement to an extent. Though the book itself is an exceptional starting point in helping building a foundation of knowledge for you to succeed, you will indefinitely need to research further into the subjects presented to help you gain that competitive advantage to bring your business success.
It’s not, I would say, your one go to resource; otherwise the book would have no end as that’s just how many subjects that need to be covered. As you read the book, you will realize that to further your business you may require an in depth understanding of a specific subject such as social media or public relations to build your brand and create a conversation with your target market. Perhaps more in depth knowledge of suppliers and manufacturing in order to being your product’s price point down. However, to even begin to understand those particular needs and to come to that point of realization that that knowledge is necessary for your success, you have to be introduced to it.
There’s a saying in the book “The Richest Man In Babylon” that “our acts can be no wiser then our thoughts, our thinking no wiser than our understanding.”
Minimize the ‘unknown’ at the beginning of every start-up’s journey and enroll in Small Business 101 today by picking up this book.
- The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business” by Steven Strauss
- The Richest Man in Babylon