“What you do is what matters, not what you think or say or plan.”
Jason Fried, Rework


Popped up recently in my inbox was my subscription update from, a blogging website, where I like to post some of my articles from here time to time, but also to read articles in hope for further inspiration of some sort of just an expansion of knowledge in a field that I may not be as familiar in. A quote that I used in a past article from Emerson was: “In my walks, every man I meet is my superior in some way, and in that I learn from him.”

The pursuit of knowledge is a continuous journey and just as how I receive tidbits of knowledge from reading articles from fellow entrepreneurs alike, my hope is the same with the words I pump out here. If I don’t truly believe that then why even write these musings and thoughts down?

Returning back to the subscription, I noticed a press release of sorts in that update about a company called Basecamp. It reminded me of another article from Jason Fried that I read on Medium that I highly enjoyed. Unfortunately I can’t find a link for it specifically at this time but the quick synopsis of it was how many entrepreneurs nowadays are caught up with the idea of disruptions and the apparent ‘need’ to disrupt an entire industry to signify success but how that is not necessarily the case. A nice, quick 5 minute read if you find it on his blog.

Anyways by now seeing this subscription with his name and the positive association in my mind from the previous article I read, I decided to take a quick peek and see if there were any books that he himself has written. As you may have noticed from my blog already, I read quite frequently at about 2-3 books a week. So I came across his book “Rework.”

Rework is a quick read and carries the tone of a young entrepreneur who has seen success in his craft. Throughout my reading, I had quite a number of aha! moments were I felt this would have been extremely helpful around the time of when I was starting my own business to give another perspective on things.

With a lot of books, there is almost an old passing down of knowledge approach/feel. This is what works or what is and here is why. Whereas in Rework, a large part of the book is breaking down so-called common knowledge in the entrepreneur world and explaining his reasoning why some of those. The Devil’s advocate. A disrupter of thought (which held irony for me since the article I read was how not being a disrupter was okay).

Exit plans. Why have them? Why have an plan to exit when you haven’t even begin? Meetings? Why they can be the most disruptive and useless tool possible. The allure of owning a ‘big’ business and growing quickly for that aspiration. Why staying small longer is some much more important then going big to feed that ego.

I can obviously go on and on but I can say that I honestly enjoyed this read and was refreshing because it gives a another perspective. There’s a underlining call to action. He challenges you to think differently from the norm which, and when you think about it, is basically a requirement to be entrepreneur.

Need some inspiration? Pick up Rework and it might just change the way you work.



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